MSW Brand Development
Project scope
Categories
Graphic design Branding & style guides Market research Advertising Digital marketingSkills
mental health brandingMy Student Wellbeing is a new organization, founded in Winnipeg, Manitoba, with the mission of being a valuable resource for post-secondary students in Canada to learn about mental health, learn about how to improve their wellbeing, and have access to qualified mental health counsellors who accept student insurance for online counselling.
We are still in the process of developing our brand and we would love your input on how we can appeal to post-secondary students.
We are very receptive to fun, unique, and engaging ideas, but also straight forward effective messaging. There's the potential that your project can come up with useful insights which could result in the foundation of the brand. As a startup, we're quickly pivoting, trying new ideas, and appreciating the support of anyone who is willing to share some insights.
- Deliverables as required by the course (ideas on branding and how to develop the business)
The founder and CEO (myself!) can be available for regular phone/video calls or instant messaging. I'd happily jump on a call with the group to share more information about My Student Wellbeing, its plans going forward, the resources available, the startup experience, or anything else the students would be interested in. Throughout the project and afterwards I can give feedback to help the students develop as young professionals.
About the company
My Student Wellbeing provides information to educate post-secondary students in Canada on their mental health and wellbeing, as well as providing a platform where students can connect with mental health clinicians, who accept student insurance, for one to one virtual counselling. We also have a larger goal of improving student wellbeing across domains of life, such as financial literacy, nutrition, physical wellbeing, and social life.