We need to make considerable improvements to our SEO for Fyto and we're looking for your help.

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization and create an optimal schedule for our social media posts to be uploaded.

This will involve several different steps for the students, including:

• Researching keywords to determine the most relevant terms that our customers search for.
• Researching Search Engine Optimization requirements for us to rank on the first page of Google.
• Constructing a content calendar
• Creating social media content using the most efficient keywords for our target audience while following the content calendar.

Bonus steps in the process would also include:

• Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends

By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):

• Compiled a list of the most relevant SEO keywords for us.
• Created a content calendar to drive traffic to our social media pages.
• Created engaging social media posts using the most efficient SEO keywords.

Bonus steps would include:

• Tailoring the content calendar to our customers' activity levels on different times and days.

Final deliverables should include

• A report containing the most relevant SEO keywords for our company and a content calendar.
• Designs and writing for several social media or blog posts to be uploaded as per the content calendar.

Students will connect directly with us for mentorship throughout the project.