Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded.

This will involve several different steps for the students, including:

• Researching keywords to determine the most relevant terms that our customers search for.
• Researching Search Engine Optimization requirements for us to rank on the first page of Google.
• Constructing a content calendar to upload social media content for the maximum possible traffic .
• Creating social media content using the most efficient keywords for our target audience while following the content calendar.

Project Requirements:

• Compile a list of relevant SEO keywords
• Create a content calendar to increase traffic to social media pages
• Prepare a report on SEO keywords and social media calendar for review
• Create engaging social media posts using efficient SEO keywords
• (Bonus) Tailor content calendar to customer activity levels Final Deliverables:
• Report with relevant SEO keywords and content calendar
• Designs and writing for multiple social media posts

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• What SEO keywords are being used by our company now, and which keywords have been used in the past?
• When and how much do we typically post on social media?
• Input on choices, problems or anything else the students might encounter.