Project: Part II: Strategic Planning for a Nutrition Consultancy Expansion.
Project scope
Categories
Operations Competitive analysis Market expansion Product or service launch International developmentSkills
competitive analysis value propositions business expansion strategic planning organizational structure innovation food safety and sanitation researchNutritionops is a network of consultants who want to grow into a larger more formal consultancy business. Established and incorporated in Toronto in 2020, the company seeks to work on international development nutrition projects which need a food industry business lens. Previous projects completed in 2020-2021 include reviewing literature on Knowledge, Attitudes and Practices of wet market food vendors in Low Middle-Income Countries towards food safety (GAIN), Keeping Food Markets working during Coronavirus (GAIN) a review of nutrient dense foods available in markets in Niger (Helen Keller International) and a market and innovation review of available vitamin A products for UNICEF. The value proposition of this consultancy is the ability to help NGOs get food industry insights as they often cannot interact with food companies directly due to various internal policies around conflict of interest. The chief consultant is based in Toronto. Other consultants are based Africa
1) Competitive analysis: A previous student has done an initial market review and started a database of potential competitor companies. This now needs to be analyzed, and we would like a competitive analysis done on the collected data. We would like the student to also do some organizational research and outline the organizational structure of these companies, annual revenue and history.
2) Business expansion: Propose a strategy for growth for Nutritionops to make it more of an international organization and propose funding requirements and a new organizational structure. Ideally 2 or 3 strategic approaches would be desired with proposed timelines if time permits.
3) A final summary presentation of research and proposed options for expansion.
I have many years of experience supervising and mentoring students at the PhD, MSc and BSc level. I would be available for weekly check in's and this can be formal or informal as best suits the course. I will provide corporate information as requested, and am happy to communicate by zoom or email. I will respond to emails in a timely fashion.
About the company
Nutrition Opportunities Worldwide (Nutritionops) is a network of nutrition consultants who bring nutritional science insights to projects where there needs to be communication across different sectors. Consultants (PhD/MSc food science and nutritionists) have corporate food industry experience and the company aims to work on nutrition development projects which need a commercial lens. As such we aim to help deliver SDG2. We have acted as consultants on a number of USAID projects in various countries. Work done would include literature reviews, market and product reviews, nutrition product innovation research , dietary surveys, project evaluation reports, policy analysis, regulatory assessments and training/knowledge transfer workshops as needed. The goal of the company is to grow from a loose network of consultants into a mid size consultancy business with an international reputation for good work done well.