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Digital Marketing Strategy

Closed
Cyglera Health Systems Inc
Cyglera Health Systems Inc
Niagara Falls, Ontario, Canada
Mick Majid
CEO
(16)
4
Project
Academic experience
120 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Operations Product or service launch Marketing strategy
Skills
target market competitive analysis telehealth digital marketing social media
Details

Positions available: 2

We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. This is for our telehealth lifestyle health and wellness service for consumers and healthcare providers.

The main questions we’d like students to help us answer are the following:

  • How should we promote our company?
  • What social media channels should we utilize?
  • What budget is appropriate for advertising?
  • What impactful messaging should we use?
  • How to promote to build alliances and channel partners, especially corporate wellness.
  • Provide competitive analysis.
Deliverables
No deliverables exist for this project.
Mentorship

CEO and COO level

About the company

Company
https://cyglera.com
Niagara Falls, Ontario, Canada
2 - 10 employees
Technology, Hospital, health, wellness & medical

We build tools that our care providers can use to help people live longer, healthier lives. We are passionate about helping Workplace-wellness and people live healthier, longer lives. Our Lifestyle Health and Wellness, food and nutrition counseling, and education programs will help provide prevention and chronic disease management, leading towards a healthier and happier life. We are a mission-driven company with an incredible team of lifestyle health and wellness experts.