The primary focus for the student will be:

• Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.
• Recommend changes to advertising and PR materials
• Evaluate our current customer base and make recommendations; review our prospect messaging, make improvement recommendations, and create new outreach content.

Our goal at the end of this experience is:

• For the student(s) to help us improve our brand's presence and capture greater market share.
• For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.
• For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.

Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.

We will plan to communicate with our virtual intern(s) using these communication tools: Riipen messaging, company Teams platform, email)

Primary contact: Pari Saharkhiz, CEO

Secondary contact: Rasoul Soleimani, President