Square Root Technologies aims to enhance its digital marketing strategies by optimizing its search engine optimization (SEO) efforts. The project involves conducting thorough research and analysis of various SEO platforms, including Ubersuggest, to identify the most effective tools that align with the company's objectives. The goal is to improve online visibility and drive organic traffic, thereby supporting customer engagement and business growth. Learners will evaluate the features, pricing, and user-friendliness of different SEO platforms, comparing them against the specific needs of Square Root Technologies. The project will provide an opportunity for learners to apply their classroom knowledge of digital marketing and SEO strategies in a practical setting. By the end of the project, learners will have developed a comprehensive understanding of SEO tools and their impact on digital marketing success.

The project deliverables include a detailed report and a presentation. The report will summarize the research findings, including a comparative analysis of various SEO platforms. It will also provide a well-supported recommendation for the most suitable SEO tool for Square Root Technologies. The presentation will highlight key insights and justify the recommended platform, ensuring it aligns with the company's digital marketing objectives.