Social Media Marketer for a Protein Bar Company (Zentein Nutrition)
Project scope
Categories
Communications Digital marketing Creative writing Marketing strategy Social media marketingSkills
sales strategy user generated content social media content tiktok keyword research social media writing research communicationZentein Nutrition sells DELICIOUS protein bars. (Just search us up on Google or Amazon to read our reviews). Our sales strategy is primarily e-commerce to date, due to the fact that we launched right with the first wave of COVID-19. Because of all the store closures, we decided to shift strategies from a traditional food company and go fully e-commerce instead.
In order to establish an online presence, one effective way is to social media, influencers, user generated content, and posts to garner attention, communicate with consumers, and maintain a positive brand image that encourages sharing, referrals, and posts. The main goal of this project is to create amazing social media content that can attract, inform, entertain, and convert audiences across Instagram, Tiktok, and more.
1. Research (general research, keyword research, hashtag, influencers)
2. Create video scripts, videos, and photo content for our brand.
3. Writing captions and copy for posts
4. Communicating with influencers, stakeholders, etc.
Student/team will be required to submit their finished work: research (Word doc) captions (Word doc) content (Png or video), and/or screenshots of their interactions with influencers/stakeholders to Riipen and our company as proof of work.
Zentein Nutrition is experienced in providing mentorship to students as we have worked with Western University's Pre-Business Student Network and the Western Marketing Association for the past three years to provide education and real-life work experiences to university students from first year to PhD. We will provide the student one on one calls with the founder of the company for onboarding and checkups as often as needed (a Calendly link will be provided where students can book Zoom meetings). The students will also have the opportunity to talk to other members of the team as applicable to their job, and join team meetings with other team members.
If you are in London or the surrounding area, you can also visit our commercial kitchen and help with the production process/learn!
About the company
We make premium foods to support high performing lifestyles. Our flagship product is our collagen protein bar, which contains 25g of protein and is made with just 5 ingredients: Collagen, peanut butter, belgian dark chocolate, honey, and oats. We are a startup going into our third year of operations. Our products are sold mainly via e-commerce (on our website and Amazon) and have seen great customer feedback. We are in working to increase sales and marketing efforts across all fronts. We have some new exciting products being launched this coming year.