Digital Dental Marketing for Innovative Ecommerce

Closed
Owner
(21)
5
Project
Academic experience
120 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Digital marketing Lead generation Search engine optimization Social media marketing Marketing analytics
Skills
target audience marketing user experience (ux) digital marketing innovation
Details

The main goal of this project is to enhance the online presence of SimplyFloss (Clear Water Dental Products Inc.), a company specializing in innovative dental products. This will involve creating digital marketing campaigns, creative ad content, and engaging the target audience.


Deliverables

The tasks that learners need to complete to achieve the project goal include:


- Researching and understanding the target audience of SimplyFloss.


- Developing a comprehensive digital marketing strategy.


- Creating engaging and creative ad content.


- Optimizing the website for better user experience.


- Analyzing the performance of the digital marketing campaigns and making necessary changes.


- Evaluating the effectiveness of the digital marketing campaigns.


Mentorship
  1. Regular Team Meetings: Schedule frequent team meetings to collaborate, share ideas, and address questions.
  2. Mentorship: Assign experienced team members as mentors to provide guidance and assistance.
  3. Feedback and Evaluation: Provide constructive feedback and evaluate their performance regularly.
  4. Access to Tools: Ensure they have access to necessary software and tools.
  5. Open Communication: Maintain open communication channels for questions and discussions.
  6. Encourage Creativity: Foster a creative environment for innovative ideas.
  7. Goal Setting: Help them set clear project goals and track progress.


Supported causes
Good health and well-being

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Hospital, health, wellness & medical

At Simply Floss, our mission is to help encourage everyone to maintain strong gums and a healthy smile. In addition to regular visits to a dentist, flossing is a critical part of proper personal oral hygiene. Sadly, too few of us floss regularly. As a dental hygienist with over 30 years experience and a regular at dental industry conferences, I know that encouraging flossing is the most effective route to strong gums and a healthy smile.