The main goal for the project is to create a PR campaign to promote Vloe, an advertising agency specializing in Google Ads, Meta Ads, Newsletters, Shopify stores, and website management. The campaign should aim to increase brand awareness, attract new clients, and showcase Vloe's expertise in digital advertising and website management.

- Conduct research on Vloe's target audience and competitors to inform the PR campaign strategy.

- Develop a comprehensive PR plan outlining the campaign objectives, key messages, target media outlets, and promotional tactics.

- Create engaging and informative press releases, media pitches, and promotional materials to be distributed to relevant media contacts.

- Coordinate with Vloe's team to organize events, webinars, or other promotional activities to support the PR campaign.

- Monitor and analyze the effectiveness of the PR campaign through metrics such as media coverage, website traffic, and client inquiries.

I will be available for the student to answer all questions and collaborate on a bi-weekly basis to get updates. I will provide access to the tools required to perform the task.