Digital Healthcare Product Testing and Launch Sign-up Project
Project scope
Categories
Healthcare Market research Product or service launch Sales strategy Artificial intelligenceSkills
product testing promotional materials marketing planning target audience user feedback caregivingConsoul is a digital health platform on a mission to prevent caregiver burnout.
We are excited to have our current minimal viable product ready for testing and our main goal of this project is to conduct and get more users to test our product and get people to sign up for our upcoming launch.
This will involve several different steps for the learners, including:
- Creating a marketing plan to reach potential users and get them to test the product.
- Developing a sign-up page for the upcoming launch.
- Creating promotional materials to advertise the product and upcoming launch.
- Creating a user feedback system to collect user feedback and insights.
- Analyzing user feedback to identify areas for improvement.
- Testing the product with users and making improvements based on feedback.
By the end of the project, learners should demonstrate:
- Understanding of our product and upcoming launch.
- Understanding of the target audience and how to reach them.
- Creation of a marketing plan and promotional materials.
- Creation of a sign-up page for the upcoming launch.
- Creation of a user feedback system to collect user feedback and insights.
- Analysis of user feedback to identify areas for improvement.
- Testing the product with users and making improvements based on feedback.
We have a number of ways in which we will support learners collaborating with us!
Our founding team will be available to work with you during core hours, and we have a senior marketing resource available to answer questions and discuss the project.
We have a number of different tools that we use to manage our own projects, including Canva, SurveyMonkey, SurveySparrow, and project management tooling, and we are open to purchasing additional tooling that may benefit the learners. We also currently have access to industry reporting through sites like Gardner and a number of different connections within the health and caregiver community!
Lastly, we are always open to discussing anything that may ensure that learners are developing and advancing their own skills.
About the company
Consoul: Making Care and Career Work Together
Consoul is redefining the future of work by solving one of the most critical, yet overlooked, challenges: how to empower employees balancing demanding careers and personal responsibilities.
Our platform uses AI to automate care tasks, streamline resource coordination, and proactively address mental health, creating a scalable solution for modern workforce productivity.
With caregiving responsibilities pulling millions out of the workforce—especially women—employers are facing an untapped crisis of lost productivity and talent. Consoul delivers a data-driven, AI-powered solution that doesn’t just support employees—it drives measurable ROI through improved engagement, retention, and well-being.
Built in Toronto by a team with deep personal and professional insights, we’re at the forefront of the tech-for-good movement, leveraging cutting-edge technology to tackle a $9 trillion global problem.