Communications & Marketing
Project scope
Categories
Communications Digital marketing Product or service launch Marketing strategySkills
slack (software) communication public relations branding press releases content development marketing communications blog posts marketing integrated marketing communicationsOur organization is able to offer a virtual internship opportunity for (1 | 2 | 3) marketing students or teams.
The primary focus for the student will be:
- Marketing Communications - Recommend changes to PR materials; create an integrated marketing campaign to bring awareness of our monthly seminars, webinars and help promote small businesses in our ecosystem
- Market Research - Investigate our competitive landscape; identify expansion opportunities; identify key messaging for to help us maintain a sustainable startup ecosystem presence
- Public Relations - Develop and implement a PR strategy; create collateral, including press releases, and impactful case studies.
- SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads.
- Strategic Social Media Marketing - Helping us grow our current social media presence and/or other current communication channel(s);to help expand our online presence and increase engagement by creating useable social media and blog posts.
Our goal at the end of this experience is:
- Branding and Marketing Communications - For the student(s) to help us improve our brand's presence
- Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.
- SEO Strategy & Recommendations - For the student(s) to help us generate more traffic through search engines and alternate channels
- Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach a wider audience, and effectively promote our brand through compelling content.
Other duties the student may complete could include: (indicate other duties as exemplified below)
- Assist with outbound email marketing campaigns as needed through creation of templates (MailChimp)
- Content development, including social posts, blog posts, LinkedIn articles, and website copy.
We will plan to communicate with our virtual intern(s) using these communication tools: (list expected channels - eg. Riipen messaging, company slack, email)
Primary contact: Melloney Campbell, Startup Peel Community Leader
Secondary contact: (Name, job title)
We provide mentorship and supervision in real world
About the company
Startup Peel Community is a is a grassroots driven movement in Peel, Ontario bringing together people passionate about collaboration, innovation and learning. Our mission is to get people together to support one another (in both success and failures) as we create fantastic new companies in Peel. We are made up of entrepreneurs, technologist, designers and intrapreneurs who work for other organizations. Organizations, mentors and SMEs are also a big part of the support of this community.