Students review the strategies used for generating revenue through fundraising and sponsorship. Topics include: sponsorship planning; sponsorship evaluation; proposal writing; fundraising planning and management; fundraising strategies including major gifts, donations, legacy gifts, and stewardship; legislation; volunteer recruitment, retention and recognition; public relations; social marketing; public relations; and trends in fundraising and sponsorship.

Participating companies can expect to receive a complete report of students' work upon completion of a project.