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Marketing Plan (Winter 2025)

MRKT621
Open Closing on January 14, 2025 / 2 spots left
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Manish Bhatia
Manish Bhatia
Educator
(2)
6
Timeline
  • January 17, 2025
    Experience start
  • March 21, 2025
    Experience end
Experience
2 projects wanted
Dates set by experience
Preferred companies
Canada
Any company type
Any industries
Categories
Advertising Customer segmentation Social media marketing Sales strategy Marketing strategy
Skills
strategic marketing marketing research marketing master of business administration (mba) research
Learner goals and capabilities

MBA students, working in small teams, are ready to apply their marketing expertise to real-world business scenarios. They are equipped to identify marketing opportunities, craft strategic marketing plans, and address current marketing challenges. By leveraging marketing research, strategy development, and digital promotional tools, these learners can provide actionable insights and solutions tailored to your organization's needs. This experience allows students to bridge the gap between academic knowledge and practical application, delivering value to your business while honing their professional skills.

Learners
Post-graduate
Beginner, Intermediate, Advanced levels
32 learners
Project
20 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

Students will submit a 10 page report including their research, analysis, insights, and recommendations. Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.

Project timeline
  • January 17, 2025
    Experience start
  • March 21, 2025
    Experience end
Project Examples

Marketing research, Sales & marketing, Business strategy

Companies must answer the following questions to submit a match request to this experience:

Available to attend the students’ marketing plan online presentation during the final week of the course as well as to provide feedback to the instructor and students.

Provide a secondary contact who will be available to the students if the primary contact is unresponsive.

Attend a kickoff class online meeting to tell students about your company and your goals for the project before the first millstone Assess and judge the "top" student project and provide a letter of recommendation or LinkedIn recommendation for each student in the top student group. (Student chooses LinkedIn or letter)

Respond to student and educator inquiries/emails/messages within 2-3 business days.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions (The best is to be able to attend a weekly/bi-weekly office hour with the students about 15 min per team) (first or second week)

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.