MKT 621

MKT 621
Closed
University Canada West
Vancouver, British Columbia, Canada
Faculty
2
Timeline
  • April 20, 2022
    Experience start
  • June 23, 2022
    Project Scope Meeting
  • June 24, 2022
    Experience end
Experience
5/10 project matches
Dates set by experience
Preferred companies
Vancouver, British Columbia, Canada
Any
Any industries
Categories
Digital marketing Communications Market research Market expansion
Skills
marketing marketing planning marketing research
Learner goals and capabilities

Building a marketing plan that includes;

  • Working with clients on building a full marketing plan
  • Developing strategies to help the company grow
  • Completing Marketing Research
Learners
Graduate
Any level
35 learners
Project
16 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables
  • Assess and judge the "top" student project and provide a letter of recommendation or LinkedIn recommendation for each student in the top student group. (Student chooses Linked In or letter)
  • Attend a kickoff class online meeting to tell students about your company and your goals for the project before the first millstone (second or third week).
  • Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
  • Available to attend the students’ marketing plan online presentation during the final week of the course as well as to provide feedback to the instructor and students.
  • If your company has legally operating more than six months?
  • If you are a Canadian company?
  • Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions (The best is to be able to attend a weekly office hour with the students about 15 min per team)
Project timeline
  • April 20, 2022
    Experience start
  • June 23, 2022
    Project Scope Meeting
  • June 24, 2022
    Experience end
Project Examples
  • Building marketing Plans
  • Completing Marketing Research
  • Building Creative Plans
Companies must answer the following questions to submit a match request to this experience:

A representative of the company will be available to answer questions from students in a timely manner for the duration of the project.

A representative of the company will be available for a pre-selection discussion with the administrator of the course to review the project scope.