Healthcare linking to AI and Digital Marketing

BUSS 5812 - 17
Closed
Cape Breton University
Sydney, Nova Scotia, Canada
Dr. Amani K. Ashour
MD, MSc Cardiology, MBA-CED-International Business
(4)
6
Experience
7/7 project matches
Dates set by teams
Preferred companies
Anywhere
Startup, Small to medium enterprise, Social Enterprise
Business & management, Hospital, health, wellness & medical, Marketing & advertising
Categories
Artificial intelligence Healthcare Market research Project management Marketing strategy
Skills
research data analysis health administration artificial intelligence
Learner goals and capabilities

This experiential course is designed as the graduation (Capstone) project for learners of CBU post-bacc diploma in Healthcare Management. Add on it is intended for learners to show the business skills* acquired from studied modules and electives, carefully tailored for Healthcare sector. Through their skills in this interesting unique sector, they will be able to help your organization to resolve issues, address needs, and refine the decision making process, within a context of precise research in the industry, detailed data analysis, leading to a specific case study or a project to address those issues or needs

Learners
Diploma
Intermediate levels
20 learners
Project
100 hours per learner
Learners self-assign
Teams of 3
Expected outcomes and deliverables

Deliverables for the Capstone Project:


Learners are expected to join their educator bi-weekly to discuss matched projects, organizations profiles, the road map to address those projects, and allocating responsibilities among teams and decide on team leaders.


Every two weeks of research work on the project, a 15 minutes presentation is delivered to their educator and the designated organization they are matched with.


A final paper is to be presented by by the end of the Capstone project (length TBD)

Project Examples

Projects related to healthcare, AI in healthcare, digital marketing, project management, market research, case study research, healthcare digital platforms, marketing research tools for market penetration

Companies must answer the following questions to submit a match request to this experience:

A company representative is available to answer researchers regarding project scope

A company is willing to share internal information necessary for the success of the experience, a NDA can be signed accordingly