Advertising Agency Management Collaborative Projects with UWA Students

IMC465-91
Open Closing on January 11, 2025 / 2 spots left
University of West Alabama
Livingston, Alabama, United States
Instructor
2
Timeline
  • January 21, 2025
    Experience start
  • May 1, 2025
    Experience end
Experience
2 projects wanted
Dates set by experience
Preferred companies
United States
Any company type
Any industries
Categories
Advertising
Skills
creative arts communication constructive feedback marketing critical thinking event planning problem solving innovation new product development
Learner goals and capabilities

The University of West Alabama invites you to partner with our Advertising Agency Management course, where students are trained to function as part-time employees in a dynamic advertising agency setting. Our learners possess skills in graphic design, web design, social media, photography, animation, and video production, all aimed at addressing real-world client needs. Throughout this course, students will enhance their abilities in branding, marketing, and public relations, culminating in the development of a professional web portfolio.

As an employer, your role will include maintaining regular communication with our students, providing guidance and all necessary project-related information, and participating virtually in the final presentations. Constructive feedback on their work is essential to help students refine their skills and deliver outstanding results.

Learners
Undergraduate
Beginner, Intermediate levels
10 learners
Project
30 hours per learner
Educators assign learners to projects
Teams of 3
Expected outcomes and deliverables

At the conclusion of the collaboration, employers will receive:

  • A final report summarizing the project findings, insights, and recommendations from the learners.
  • A final presentation where students will showcase their work, present their recommendations, and address any questions, providing an opportunity for meaningful dialogue.


Project timeline
  • January 21, 2025
    Experience start
  • May 1, 2025
    Experience end
Project Examples

This experience is designed for projects that allow students to apply their creative skills in practical contexts. Ideal projects not only challenge the learners but also provide tangible benefits to your organization.

Project Examples:

  1. Brand Development: Create a comprehensive branding strategy for a local business, including logo design and brand messaging.
  2. Social Media Campaign: Design and implement a targeted social media marketing campaign aimed at increasing brand awareness and engagement.
  3. Website Revamp: Analyze and redesign a company’s website to improve user experience and functionality.
  4. Promotional Video Production: Develop a creative promotional video that highlights a product or service, showcasing its unique features.
  5. Advertising Collateral: Produce a series of print and digital advertising materials, such as brochures or online ads, tailored to specific marketing goals.


Companies must answer the following questions to submit a match request to this experience:

How will you support and communicate with students throughout the project?