International (Trade) Management W22
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Timeline
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January 17, 2022Experience start
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April 16, 2022Experience end
Experience scope
Categories
Market research Operations Project management Product or service launch Sales strategySkills
competitive analysis business consulting international expansion business strategy researchStudents from Mohawk College will develop a comprehensive international expansion plan, consisting of detailed internal analysis of a company's resources and capabilities, international market analysis using secondary and primary data, financial and risk analysis.
Learners
The final deliverable will include:
- International Business Plan (importing into or exporting from Canada)
- A 15-20 minute presentation summarizing key findings with a Q&A session at the end
*Top 2 student groups will be chosen to provide final deliverables
Project timeline
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January 17, 2022Experience start
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April 16, 2022Experience end
Project Examples
Requirements
This project will allow participating firms a low-risk method for exploring new market opportunities for existing products and services, obtain fully-costed market research for new foreign market opportunities, and compare logistics and distribution options for new market entry.
The project can include but is not limited to:
- Innovating an existing product or product line to reach a new international target market
- Target market screening
- Identifying which international market to enter (including a market entry strategy)
- Outlining how to enter an international market (including identification of key risks, estimated costs, and launch strategies).
- Providing tactical or operational recommendations for a defined market entry/expansion strategy (i.e. hiring/management strategies, cultural norms, and laws/regulations)
- Identifying potential international partners for international expansion, and providing a brief strategic overview
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
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January 17, 2022Experience start
-
April 16, 2022Experience end