Content Marketing Strategy
Timeline
-
May 2, 2022Experience start
-
May 30, 2022Group Contract completed and Client Kick off Scheduled
-
June 6, 2022Completed Kick off Meeting with Client completed
-
June 20, 2022Project Plan Due by 11:59pm EST
-
June 27, 2022Report Outline Due by 11:59pm EST
-
July 25, 2022Experience end
Timeline
-
May 2, 2022Experience start
-
May 30, 2022Group Contract completed and Client Kick off Scheduled
The group contract is due in Avenue to Learn. Use Riipen to contact the client and arrange a client kick-off meeting. Don't forget to include your instructor in all meetings scheduled with the client.
-
June 6, 2022Completed Kick off Meeting with Client completed
Kick-off meeting via Riipen will have been completed. Groups should identify in advance of the meeting what questions they have for the kick-off as well as how they want to run the meeting.
-
June 20, 2022Project Plan Due by 11:59pm EST
Submit Project Plan in Avenue to Learn and share with client
-
June 27, 2022Report Outline Due by 11:59pm EST
Submit Report Outline in Avenue to Learn and share with client
-
July 25, 2022Experience end
Categories
Communications Marketing strategySkills
content marketing social media strategyDoes your brand need a new content marketing strategy?
In this project, continuing education students in McMaster University’s Digital Marketing Certificate program will provide an actionable content marketing strategy that you can apply to amplify your brand and build engagement on online channels such as blogs, Facebook, Instagram and more. Corporate organizations, non-profit organizations, startups, and small businesses are welcome partners.
The final project deliverables will include:
A written report with detailed strategy analysis and recommendations. Depending on the opportunity areas you have asked the students to address, this report can include:
· Target audience analysis or user personas
· Strategy recommendations
· Written blog posts
· Campaign briefs
· Editorial calendar for up to 3 months of content
· Framework for evaluation performance of content marketing effort
PLEASE NOTE: We do not do PPC, AdWords, print advertising, affiliate marketing or SEO/SEM.
Project timeline
-
May 2, 2022Experience start
-
May 30, 2022Group Contract completed and Client Kick off Scheduled
-
June 6, 2022Completed Kick off Meeting with Client completed
-
June 20, 2022Project Plan Due by 11:59pm EST
-
June 27, 2022Report Outline Due by 11:59pm EST
-
July 25, 2022Experience end
Timeline
-
May 2, 2022Experience start
-
May 30, 2022Group Contract completed and Client Kick off Scheduled
The group contract is due in Avenue to Learn. Use Riipen to contact the client and arrange a client kick-off meeting. Don't forget to include your instructor in all meetings scheduled with the client.
-
June 6, 2022Completed Kick off Meeting with Client completed
Kick-off meeting via Riipen will have been completed. Groups should identify in advance of the meeting what questions they have for the kick-off as well as how they want to run the meeting.
-
June 20, 2022Project Plan Due by 11:59pm EST
Submit Project Plan in Avenue to Learn and share with client
-
June 27, 2022Report Outline Due by 11:59pm EST
Submit Report Outline in Avenue to Learn and share with client
-
July 25, 2022Experience end
Project Examples
Based on the information that you provide, students will work in groups to develop a custom content marketing strategy for your brand. Your strategy will include actionable objectives, channels and tactics, editorial calendars and metrics frameworks.
Project Examples include, but are not limited to:
· Propose tactical use of digital channels to reach the target audience
· Develop new campaign ideas for your brand
· Rework and refresh existing marketing plans to better meet your goals
· Build an editorial calendar including new content ideas and timelines
· New concepts for blog posts, social media posts, videos, podcasts and more
NOTE: Please review the all information carefully before applying. Please be aware that this is a content marketing course, and we are not able to offer a comprehensive digital marketing strategy. Also, we give preference to Canadian organizations.
Companies must answer the following questions to submit a match request to this experience:
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Timeline
-
May 2, 2022Experience start
-
May 30, 2022Group Contract completed and Client Kick off Scheduled
-
June 6, 2022Completed Kick off Meeting with Client completed
-
June 20, 2022Project Plan Due by 11:59pm EST
-
June 27, 2022Report Outline Due by 11:59pm EST
-
July 25, 2022Experience end
Timeline
-
May 2, 2022Experience start
-
May 30, 2022Group Contract completed and Client Kick off Scheduled
The group contract is due in Avenue to Learn. Use Riipen to contact the client and arrange a client kick-off meeting. Don't forget to include your instructor in all meetings scheduled with the client.
-
June 6, 2022Completed Kick off Meeting with Client completed
Kick-off meeting via Riipen will have been completed. Groups should identify in advance of the meeting what questions they have for the kick-off as well as how they want to run the meeting.
-
June 20, 2022Project Plan Due by 11:59pm EST
Submit Project Plan in Avenue to Learn and share with client
-
June 27, 2022Report Outline Due by 11:59pm EST
Submit Report Outline in Avenue to Learn and share with client
-
July 25, 2022Experience end