MBA Foreign Market Entry Consultancy (Simon Fraser University)
Timeline
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February 8, 2024Experience start
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April 10, 2024Experience end
Categories
Competitive analysis Market expansion Sales strategy International development Marketing strategySkills
foreign direct investments competitive analysis project planning master of business administration (mba) project scoping management consulting foreign market business strategies risk analysis project implementationA group of MBA students will work with your organization to assess the benefits and risks of increasing business, expanding operations, or acquiring assets in another country. Students are capable of the following: competitive analysis, business consulting, business strategy, risk assessment, and market research.
Phase 1 - Project Plan: Students will meet with organization representative(s) to devise the project scope and understand your objectives.
Phase 2 - Project Execution: Students will work on deliverables outlined in the project plan. Teams will periodically communicate with organization representative(s) as needed.
Phase 3 - Outcome: Students will submit a 20-page report evaluating the foreign direct investment opportunity and providing a recommendation as to whether it is a good opportunity for your organization.
Project timeline
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February 8, 2024Experience start
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April 10, 2024Experience end
Project Examples
Beginning this February, a group of five MBA students will spend 125 hours working with your organization to assess whether you should increase business, expand operations or acquire assets in another country.
Students will conduct research and analysis on a select a country, assess risks, and make a recommendation on whether you should make an investment there.
Past examples have included:
- Evaluating and recommending suppliers and channel partners in another country.
- Evaluating whether you should open a location in another country.
- Evaluating whether you should market your product/services in another country.
- Evaluating whether you should expand to another country (i.e. China or India).
Timeline
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February 8, 2024Experience start
-
April 10, 2024Experience end