Capstone Project - Small Business Management
Timeline
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January 15, 2024Experience start
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March 31, 2024Experience end
Categories
Market research Operations Competitive analysis Market expansion Product or service launchSkills
project planning consulting master of business administration (mba) research timelines legal discoveryThe BUSI 660, a capstone project-based course, is designed for students in the final term of their MBA program. The course has a strong analytical, applied, and experiential orientation. Students work in groups of 4-5 to focus on a challenge/opportunity for the business.
The students' process - and ultimate deliverable will include a current analysis of the business, problem or opportunity identification, research (as applicable), recommended solutions/strategy with implementation plan, budget and finally, risk identification and mitigation strategies (again, as applicable). The project can be for a Canadian business of any size, however enterprises run by solo-preneurs would probably not provide the necessary scope.
Following the initial discovery meeting with the student team, the business will receive a proposal and scope document that will:
- identify the core problem
- outline the strategic goals of the client and how the project will align with these goals
- describe desired outcomes and client benefit
- address the project plan with timelines and milestones
The final deliverable (consulting report) will build on the initial scope document and include:
- An organizational analysis
- Evidence-based research to support the development of the project recommendations
- Detailed strategy and recommendations to address the challenges and/or opportunities related to the project
- An implementation plan outlining required resources
- Budget and/or financial implications associated with the recommendations
- Success measures
- Risks and mitigation (as applicable)
Project timeline
-
January 15, 2024Experience start
-
March 31, 2024Experience end
Project Examples
The project can deal with any functional area (i.e. marketing, operations, HR, finance, etc.) related to a current state of the business (i.e. start-up business plan, expansion, market diversification, exporting, moving to digital platforms, exit strategies, etc.).
Timeline
-
January 15, 2024Experience start
-
March 31, 2024Experience end